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The City of Communication

Communication 123


To become the ‘Social Metropolitan City’ as a communication hub, Seoul Metropolitan Government has used websites and social media as well as implemented the project ‘Communication 123’ to effectively notify citizens and share its policies.

* Seoul Communication Partner: Civil communication experts (about 5,000 people in 11 groups) working in Public Communications Bureau to communicate with the citizens through city administration marketing activities such as providing information related to the city administration

  • Listen, Create and Enjoy Together
  • Implies 3 steps (Listening → Reflection on policies and Change → Sharing and spread) of communication

Implies creation of different policies based on the different opinions of citizens and sharing and spreading them


1: The citizens
2: and Seoul Metropolitan Government
3: create policies together to change the world.