The area from COEX to Jamsil Sports Complex is a center for exhibitions, conventions, and international business. Facilities in the area served as the venue for the 1988 Seoul Olympic Games, and still attract a great number of visitors. The Seoul Metropolitan Government began developing a plan and moving towards a transformation of the area in 2008, with the goal of creating a hub of international business exchange (a MICE complex integrating international affairs, exhibitions, conventions, sports, culture, and entertainment), thereby improving Seoul’s global competitiveness. The Seoul Metropolitan Government completed the master plan for the Seoul International Complex in 2016, and will now begin the development in earnest.
To prepare for periods of low-growth and create jobs now and in the future
To grow into a hub of international affairs by realizing the potential of the southeastern region
The area from COEX to Jamsil Sports Complex has emerged as a desirable location for the “International Affairs and MICE Initiative” and a site with potential for large-scale development.
There is a need for Urban Regeneration Plans to improve the existing infrastructure in the southeastern region.
(Set Direction) Create plans for public institution relocation sites, and the like: 2008~2011.
(Announce the basic plan) Establish plans, 2014. 4. Announce plans publicly: 2012~2014.
(Consult with agencies concerned) Prepare solutions for major issues related to the construction: 2014~2016.
(Form a social consensus) Hold idea contests for citizens and international contests for experts: 2014~2015.
(Establish a master plan) Establish a comprehensive plan for construction: 2016.04
Build “International MICE Complex,” where the world meets and citizens join together.
- A hub of international business exchange, leading the future global competitiveness of Seoul
※ MICE stands for Meeting, Incentives, Convention and Exhibition. In a narrow sense, it refers to a promising industry mainly for international conventions and exhibitions, though in a broader sense it refers to a convergence industry including participant-oriented incentive travels and events.
① Foster major business facilities and leading the competitiveness of the city by strengthening exhibition/convention facilities and furthering international affairs.
② Make internationally renowned tourist attractions by building open spaces around the Hangang River and Tancheon Stream.
③ Enhance accessibility by expanding the transportation infrastructure, and establish a transit-oriented transportation system
Economic benefit of 27 trillion won annually, and creations of approximately 130,000 jobs
Development of public land such as Jamsil Sports Complex
Development of private land such as Hyundai Motors GBC
Mixed-use development of Yeongdong-daero underground complex