Korean beauty products and trends have gained global recognition for their innovative techniques and high quality.
But Seoul city is taking it a step further and aims to make the city a beauty mecca.
City officials said Wednesday that they will foster Seoul’s beauty industry, by opening flagship stores around the city and establishing tourist routes and packages for lovers of cosmetics.
It recently held a conference on rebranding the city as a beauty hub, where it collected ideas from influencers and experts.
The conference will be shown on the Seoul live YouTube channel on Thursday at around five- 45 PM, Korea time.