The Seoul Metropolitan Government (SMG) is collaborating with the global TV network “History” to air a promotional program called SOUL; SEOUL that aims to convey Seoul’s touristic and beauty-based appeal to international viewers. The program will feature Karina from the K-pop idol group Aespa alongside actor David Lee McInnis, who appeared in Descendants of the Sun and Mr. Sunshine, as travel commentators to show viewers the charms of Seoul.
While the global demand for travel is expected to increase with international travel bubbles, the program will span four episodes on the subject of “Soul; Seoul” to introduce Seoul’s major attractions to an international audience interested in K-pop and traditional Korean culture.
In episode 1 “Change, the Soul,” Karina from Aespa—a K-pop group loved by Millennials and Gen Z—will introduce the dynamic and trendy appeal of Seoul by visiting places such as Changgyeonggung Palace, the Seoul Museum of Craft Art, and Seongsu-dong to showcase the harmony of the past and modernity in Seoul. Episode 2 “Feel, the Soul” will explore the trendiest places such as Gyeongui Line Forest Road, Garosu-gil Nail Shop, and DDP.
In the follow two episodes, popular Korean-American actor David Lee McInnis will introduce the various different foods that Seoul has to offer while also visiting relaxing tourist attractions and traditional cultural heritage sites. Episode 3 “Enjoy, the Soul” will explore culture through various foods from tteokbokki to traditional Korean table d’hote. The finale of episode 4 “Meet, the Soul” will explore hidden gems and traditional heritage in Seoul such as Seokpajeong Villa, Seoul City Wall, and Seoul K-Medi Center.
SOUL; SEOUL will premiere on Sat, Oct. 30 in Korea and on the History channel in 17 countries, including Japan and Southeast Asia, targeting a total of 39.5 million households. It will also be streamed on OTT platforms including Hulu and Apple TV. Highlights, teasers and behind-the-scenes videos will be additionally uploaded on the SMG’s (youtube.com/SeoulCityOfficial) and History’s (youtube.com/historykorea) YouTube channels.