The Seoul Metropolitan Government (SMG) will vitalize the Dongdaemun Fashion Town Special Tourist Zone which is experiencing difficulties due to the pandemic. Through the promotional video, the SMG aims to introduce the hidden appeal of Dongdaemun Fashion Town with a visit event for sightseeing, food, and enjoyment following tourism trends.
Dongdaemun Fashion Town Special Tourism Zone is the largest fashion cluster in Korea that receives much love as Seoul’s major tourist attraction. It is where the domestic fashion industry is active from planning and design to manufacturing, distribution, and marketing. The SMG is planning to showcase the unique appeal of Dongdaemun Fashion Town as a global fashion tourist attraction.
LACHICA, having gained much popularity by appearing on the TV program Street Woman Fighter, will express the process of how professionals in Dongdaemun Fashion Town make clothes with their unique dance moves that will surely catch the attention of viewers. The promotional video will also feature nearby attractions, such as DDP, Dongdaemun History & Culture Park, and Cheonggyecheon Stream.
The SMG will upload the Dongdaemun Fashion Town Special Tourism Zone promotional video that covers fashion and style featuring LACHICA on its official YouTube channel (youtube.com/user/seoullive) on Tue, Dec. 21, 2021.
|Stills from the Dongdaemun Fashion Town Special Tourism Zone promotional video|