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City Brand Forum

The Seoul Brand Forum has been held annually since the 1st Seoul City Brand Forum in 2016 held under the theme “City, People and Seoul.” It serves as the center of communication for the development of the city brand that celebrates the selection of Seoul’s brand, (I · SEOUl · U), shares the value and meaning of Seoul’s brand with the public, hears excellent domestic cases, and collects the opinions of experts and citizens regarding strategies for branding of Seoul’s brand.